This is an in-depth look at all the must-know facts about English Tourism Week (2025) 🗓️ that no one tells you about. English Tourism Week is observed on March 18th.
Among the information you’ll find below: the history of English Tourism Week, activities to do on and how to observe this holiday, as well as interesting facts you should know about English Tourism Week.
📅 What day is English Tourism Week 2025?
In 2025, English Tourism Week is on Saturday, March 18th. It is the 3rd Saturday in March; in 2024, it is Monday. There are until the next observance. You also can explore all intriguing details and facts about March 18, 2023, that you might not be aware of.
From March 18 to March 27, English Tourism Week takes place to honor and highlight the significance of tourism in England. This annual event recognizes the immense value and contribution of the tourism industry to the UK economy, government, and stakeholders.
📜 English Tourism Week History
In 2017, the focus of discussion was on ‘Sustainable Tourism,’ while in 2018, the topic shifted to ‘Tourism and the Digital Transformation.’ The following year, the theme was ‘Tourism and Jobs: A Better Future for All,’ and in 2020, the emphasis was on ‘Tourism and Rural Development.’ Finally, in 2021, the topic centered around ‘Tourism for Inclusive Growth.’
The United Nations World Tourism Organization General Assembly decided in 1997 to designate a host nation each year for World Tourism Day celebrations. However, in 2003, they decided to follow a geographical rotation, starting with Europe in 2006, South Asia in 2007, the Americas in 2008, Africa in 2009, and the Middle East in 2011.
A Nigerian native, Ignatius Amaduwa Atigbi, was honored in 2009 for suggesting the observance of World Tourism Day on September 27 each year. The official color associated with World Tourism Day is blue.
✅ English Tourism Week Facts
🔖 Tourism generates over £106 billion every year
Tourism is a vital sector in England, contributing significantly to its economy by generating over £106 billion annually.
🔖 VisitEngland has over 27,000 member businesses
Over 27,000 businesses in England have registered for VisitEngland’s “We’re Good To Go” program, which includes both a quality assurance standard and a consumer brand.
🔖 80% of the U.K.’s Economy
In 2019, the tourism industry in England generated more than £100 billion in revenue and provided employment for 2.6 million people. This sector contributed a significant 80% to the overall tourist economy of the United Kingdom.
👍 Why Is English Tourism Week Important
The “Big Weekend” event, which encourages local visitor attractions to provide free admission to locals, is part of English Tourism Week. The objective is to transform locals into better-informed ambassadors for their community, which means they can propose exciting things to see and do to visiting friends and family.
The annual Tourism Superstar competition is organized in collaboration with the newspaper “The Mirror.” It helps to highlight the incredible people who work on the front lines of tourism. Every year, ten finalists vie for the title of “Tourism Superstar.”
Every year, VisitEngland dedicates a part of its website to the various B2C and B2B events and incentives offered by tourist firms around the nation to commemorate English Tourism Week. These can range from monetary offerings to complimentary cups of tea to one-time themed guided tours.
🙂 How To Observe English Tourism Week
⚡ Plan an offer or event to support
⚡ Use the week as an opportunity to build connections
During English Tourism Week, make sure to engage with your local destination management organization to establish connections. Reach out to them to learn about their efforts in supporting English Tourism Week, such as issuing a press release to promote local events happening during this week.
⚡ Nominate your favorite person for ‘Tourism Superstar’
Your event does not have to be related to the topic of English Tourism Week. By taking part in the English Tourism Week marketing campaign, you can reach more people and get them interested.
📅 When is English Tourism Week?
| YEAR | DATE | DAY |
| 2025 | March 18 | Tuesday |
| 2026 | March 18 | Wednesday |
| 2027 | March 18 | Thursday |
| 2028 | March 18 | Saturday |
| 2029 | March 18 | Sunday |
Explore all 🔗 March holidays, including 🔗 Cultural and other 🔗 Activities holidays.
We will continue to update this page with new information and fun facts about English Tourism Week. So be sure to check back soon.