This is an in-depth look at all the must-know facts about National Billboard Day (2024) 🗓️ that no one tells you about. National Billboard Day is observed on June 1st.
Among the information you’ll find below: the history of National Billboard Day, activities to do on and how to observe this holiday, as well as fun facts you should know about National Billboard Day.
📅 What day is National Billboard Day 2024?
In 2024, National Billboard Day is on Thursday, June 1st. It is the 1st Thursday in June; in 2024, it is Saturday. There are until the next observance. You also can see all intriguing details and facts about June 1, 2023, that you might not be aware of.
Every year on June 1st, people celebrate National Billboard Day to honor the invention of billboards, the world’s first form of advertising. Keystone Outdoor Advertising, a company based in Philadelphia and New Jersey, created this day to recognize the widespread use and effectiveness of billboards in reaching millions of people every day. Billboards can be found almost everywhere, particularly in high-traffic areas, and are used to promote various products, services, public service messages, and more. The significance of this day lies in the fact that billboards have been a long-standing method of communication and should be appreciated for their historical and ongoing impact.
📜 National Billboard Day History
Alois Senefelder, a German novelist and actor, invented lithography in 1796 as a way to print text and images on paper and other materials. Initially, it was used for maps and musical scores. In 1872, the International Billboard Posters Association of North America, now known as the Outdoor Advertising Association of America, was established to advocate for billboards. This led to the development of rules and regulations for billboard advertising to ensure maximum benefits for both the public and advertisers.
In 1908, with the rise of road usage and the introduction of Ford’s Model T, advertisers began placing billboards on highways to expand their reach. This trend continues today as advertisers still utilize this strategy. These factors have all contributed to the recognition of National Billboard Day, where company owners and industry experts share how billboard advertising has positively impacted their businesses or disseminated important public service announcements. The purpose of this day is to emphasize the importance of billboards in our daily lives.
✅ National Billboard Day Facts
🔖 Times Square Billboards are visible from space
Despite sounding unlikely, astronauts verified this information in 2013.
🔖 Billboard ads stick more than digital ads
Billboard advertisements catch our attention more than digital commercials due to the overwhelming number of ads we encounter daily. This is why traditional billboard advertising continues to be relevant and hasn’t been replaced by digital alternatives.
🔖 A Billboard holds a world record
Ford created the biggest billboard ever made, which is situated in Madrid, Spain and covers an area of 6,296.8 square yards.
👍 Why Is National Billboard Day Important
People who participate in National Billboard Day help to support advertisements. As an advertiser, watching the public discuss an important aspect of your profession makes you proud.
The fact that billboards are being honored piques people’s interest in them. Their interest in billboards will help them appreciate them better.
When days like National Billboard Day are observed, advertising messages are better understood. It informs the public about advertising messaging.
🙂 How To Observe National Billboard Day
⚡ Spread awareness
To bring attention to the event, it can be effective to use social media and create a post with a hashtag. This straightforward action can make a significant impact.
⚡ Digest a billboard message
To mark the event, make sure to read a billboard message. It’s common to pass by billboards without paying much attention, but on this particular day, make an effort to understand the meaning behind the message.
⚡ Read a book on advertising
Enhance your appreciation for advertising by dedicating the day to reading a book on the subject. This will provide you with valuable insights into the intricate process of creating advertisements, allowing you to better understand and enjoy them.
📅 When is National Billboard Day?
| YEAR | DATE | DAY |
| 2024 | June 1 | Saturday |
| 2025 | June 1 | Sunday |
| 2026 | June 1 | Monday |
| 2027 | June 1 | Tuesday |
| 2028 | June 1 | Thursday |
See all 🔗 June holidays, including 🔗 Appreciation and other 🔗 American holidays.
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