National Black Marketers Day: History, Facts & Insights

This is an in-depth look at all the must-know facts about National Black Marketers Day (2024) 🗓️ that no one tells you about. National Black Marketers Day is celebrated on November 16th.

Among the information you’ll find below: the history of National Black Marketers Day, activities to do on and how to observe this holiday, as well as fun facts you need know about National Black Marketers Day.

📅 What day is National Black Marketers Day 2024?

In 2024, National Black Marketers Day is on Thursday, November 16th. It is the 3rd Thursday in November; in 2024, it is Saturday. There are until the next observance. You also can see all fascinating details and facts about November 16, 2023, that you might not be aware of.

National Black Marketers’ Day is an annual event held on November 16 to recognize and celebrate the achievements of black marketers in the United States. It acknowledges the significant influence of black culture on the marketing industry. The Black Marketers Coalition (B.M.C.) is responsible for creating this holiday and organizes various activities leading up to it, including networking events and parties. Additionally, the coalition facilitates monthly roundtable discussions where industry experts and black marketers engage in debates, exchange information, and learn from each other.

📜 National Black Marketers Day History

Sequoyah Glenn, the creator of B.M.C., began her marketing career by working as a fan service coordinator for the Jacksonville Jaguars. She noticed that women faced challenges in the industry, including a lack of representation, limited advice from their peers, and unequal pay and work distribution. Glenn also observed that black businesses and marketers were treated differently compared to other companies. Motivated by these issues, she decided to start a consulting firm, B.M.C., which helps black businesses and organizations connect with diverse or underrepresented clients.

Glenn’s inspiration for B.M.C. came from John H. Johnson, a successful industrialist and founder of Johnson Publishing Corporation, the first Black media company in America. Johnson’s publications, “Ebony” and “Jet,” played a crucial role in showcasing black culture, fashion, music, politics, and more for many years. Even after Johnson’s passing in 2005, his impact on the industry continues to be felt. National Black Marketers’ Day was established to honor the influence of black individuals in media and marketing.

✅ National Black Marketers Day Facts

🔖 Spending and self-esteem
During the 1970s and 1980s, Burrell Communications conducted a study that revealed a trend among black individuals, where they tend to purchase more high-end products as a way to overcome feelings of low self-esteem.

🔖 Black publications fought for civil rights
During the 1990s, farmers worldwide initiated efforts to influence governments to implement organic agricultural standards through their lobbying activities.

🔖 Black advertising agencies
Only in the 1970s did advertising agencies start focusing exclusively on black consumers, starting with the founding of Burrell McBain Advertising in 1971.

👍 Why Is National Black Marketers Day Important

The purpose of National Black Marketeers Day is to recognize the contributions of black marketers to the media sector. Their accomplishments are being celebrated not only in the corporate sector but also across the community.

Creating safe places for black marketers allows them to express their issues in a non-hostile or dismissive manner. They are given the right to express themselves and provide ideas that will benefit their unique cause without fear of discrimination or repression.

The primary purpose of National Black Marketers Day and the Black Marketers Coalition is to strengthen community relationships. Black marketers must work together to carve out a place for themselves in the industry.

🙂 How To Observe National Black Marketers Day

⚡ Become an ally

⚡ Support Black businesses
By actively supporting businesses owned by black individuals, we can help reduce the disparity in wealth between different races, boost the local economy, and provide more job opportunities for black professionals. This support enables black companies to thrive financially and also allows us to appreciate and embrace diverse cultures.

⚡ Read about the pioneers
It is not necessary to be black to have a positive influence. Reach out to individuals in the community and ask how you can help their cause.

📅 When is National Black Marketers Day?

Discover all 🔗 November holidays, including 🔗 Special Interest and other 🔗 Appreciation holidays.

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