National Programmatic Advertising Day: History, Facts & Insights

This is an in-depth look at all the must-know facts about National Programmatic Advertising Day (2024) 🗓️ that no one tells you about. National Programmatic Advertising Day is observed on November 7th.

Among the information you’ll find below: the history of National Programmatic Advertising Day, activities to do on and how to observe this holiday, as well as important facts you may want to know about National Programmatic Advertising Day.

📅 What day is National Programmatic Advertising Day 2024?

In 2024, National Programmatic Advertising Day is on Tuesday, November 7th. It is the 1st Tuesday in November; in 2024, it is Thursday. There are until the next observance. You also can explore all the exciting details and facts about November 7, 2023, that you might not be aware of.

On November 7th, we celebrate National Programmatic Advertising Day, which was established by Adelphic, a Viant self-service platform for programmatic advertising. Programmatic advertising involves using algorithmic software to buy and sell display space on the internet. This approach allows ads to be strategically placed based on traffic data and online targeting, resulting in a higher number of impressions and a better return on investment for marketers. Both small and large businesses can benefit from this intelligent advertising method.

📜 National Programmatic Advertising Day History

The first advertising networks emerged in the late 1990s and early 2000s. As the industry became more competitive, interactive banners with flash, Javascript, and video commercials were introduced in 2004. The advertising industry took its current form in 2007 with the emergence of ad exchanges, which automated ad sales and purchases. This led to the development of programmatic advertising between 2007 and 2010, with major companies pioneering technologies like D.S.P., S.S.P., and R.T.B. Since 2010, the media-buying process has undergone significant changes, with a focus on rich media and video advertising. In 2016, programmatic display advertisements were projected to cost $20.41 million. One notable example of industry change is Google’s acquisition of DoubleClick in 2008.

✅ National Programmatic Advertising Day Facts

🔖 7,040 developed technologies
By 2019, there were approximately 7,040 marketing technologies that had been created.

🔖 $129 billion of ads
It was predicted that the global spending on programmatic advertising would reach $129 billion by the year 2020.

🔖 Programmatic advertising requires user data
Collecting user data is crucial for programmatic advertising.

👍 Why Is National Programmatic Advertising Day Important

Programmatic advertising benefits marketers by giving them total visibility over their programs. Marketers may check which websites their ads are displayed on, what sort of audience is viewing their commercials, and how much return on investment they will receive.

With programmatic marketing, the amount of money spent on ad campaigns is completely scalable. As a result, it is a suitable kind of advertising for both large and small businesses. Some ads show the average daily budget for a campaign to help small businesses stay on track.

Programmatic advertising allows marketers to reach a broader audience. Using millions of websites and ad spaces, programmatic advertising allows marketers to access an immensely broad and diverse audience, depending on the buyer’s needs.

🙂 How To Observe National Programmatic Advertising Day

⚡ Create an advertisement.
Take advantage of the opportunity today to post an online advertisement using a variety of advertising tools that are readily available. Today is an ideal time to promote your business, artwork, or services.

⚡ Recognize your colleagues
If you are part of an advertising agency or organization that has its own programmatic team, consider organizing team outings or team-building activities to boost morale and inspire each other. This can help you develop a stronger personal connection with their programmatic trading teams and appreciate their work on a deeper level.

⚡ Share online
Share accurate information and general knowledge about programmatic advertising. Remember to include the hashtag #ProgAdDay when posting pictures of your programmatic teams on social media.

📅 When is National Programmatic Advertising Day?

Explore all 🔗 November holidays, including 🔗 Appreciation and other 🔗 American holidays.

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