Small Business Saturday: History, Facts & Insights

This is an in-depth look at all the must-know facts about Small Business Saturday (2024) 🗓️ that no one tells you about. Small Business Saturday is celebrated on November 26th.

Among the information you’ll find below: the history of Small Business Saturday, activities to do on and how to observe this holiday, as well as fun facts you need know about Small Business Saturday.

📅 What day is Small Business Saturday 2024?

In 2024, Small Business Saturday is on Sunday, November 26th. It is the 4th Sunday in November; in 2024, it is Tuesday. There are until the next observance. You also can learn all the fun details and facts about November 26, 2023, that you might not be aware of.

📜 Small Business Saturday History

According to the 2018 SBS Consumer Insights Survey, U.S. consumers who shopped at independent businesses and restaurants on Small Business Saturday spent a record high of approximately $17.8 billion. The survey also revealed that over 70% of customers are now aware of the Small Business Saturday campaign. Since its inception, the campaign has contributed a total of $103 billion in spending. The Small Business Administration, along with Women Impacting Public Policy and American Express, organizes Small Business Saturday to boost traffic and income for the country’s 30 million small businesses. The SBA, established in 1953, provides support to entrepreneurs and small businesses through funding access, entrepreneurial development, government contracting, and advocacy efforts across its 1,800 locations.

✅ Small Business Saturday Facts

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👍 Why Is Small Business Saturday Important

Unless you reside in a big urban region, your nearest retailers are likely to be small enterprises. They’re almost always near enough that you can sprint up the block to get to them.
Local businesses are more likely to ensure your satisfaction and may even make an effort to keep your favorite things in stock.
Unlike their big-box counterparts, each small business will be unique. Getting to know your neighborhood’s and community’s small businesses may be a terrific way to get to know them!

🙂 How To Observe Small Business Saturday

⚡ Make It A Habit
While Small Business Saturday is a single-day event, it’s important to continue supporting your local stores beyond that. Don’t wait until next year to revisit them! Small businesses need our ongoing support throughout the year to thrive.

⚡ Go On A Local Shopping Spree
A lot of people prefer to shop at large retail stores on Black Friday because they know they’ll find great deals on popular Christmas items. While small businesses may also offer some discounts, they often struggle to compete because they don’t have the same budget for advertising. If you’re planning to buy a TV this Christmas, it’s worth checking with your local electronics store first to see if they have any discounts available.

⚡ Talk About It
While social media allows us to easily share our daily experiences with friends, it can sometimes feel like we’re promoting advertisements when we inform others about great deals from big e-commerce companies or large retail chains. However, the situation is different when it comes to small businesses. By supporting them instead of contributing to the profits of a huge corporation, we can take pleasure in knowing that we are helping our neighbors thrive.

📅 When is Small Business Saturday?

Explore all 🔗 November holidays, including 🔗 Special Interest and other 🔗 Shopping holidays.

We will continue to update this page with new information and fun facts about Small Business Saturday. So be sure to check back soon.